Spicy foods have been trending for a few years now it seems. Challenges come out where people eat things declared as "the world's hottest". Shows on youtube like " Hot Ones" where celebrities get interviewed while eating increasingly hotter and hotter chicken wings. Now, snack foods are coming out with the spicy version. The latest is a childhood favourite, Goldfish crackers.
The fun fish-shaped treats come in a lot of different flavours and colours already.
Hot snacks are trending more and more, new survey data from the Harris Poll shows hot snacks are most popular among younger shoppers. Nearly half of all U.S. adults (52%) say they purchase spicy packaged snack foods, such as crackers, chips or popcorn, but that percentage is even larger for youth: 73% of Gen Z and 69% of Millennials.