Have you ever seen a billboard and just wanted to smell the product that was advertised? If you have, do we have some good news for you!
McDonald’s restaurants in the Netherlands have debuted the world’s first scented billboard. Instead of just seeing a Big Mac or French Fries, you’ll have the chance to smell the food being advertised.
This new type of billboard was designed in Amsterdam. An employee will put a tray of food into the billboard, and the scent will be defused to the public up to 16 feet away from the sign.