The Canadian Mental Health Association in Manitoba has announced the theme for this year’s Mental Health Week, May 5-11, 2025 is “Unmasking Mental Health.”
As part of its 74th annual campaign, CMHA aims to raise awareness about the significant impact that masking can have on mental health, relationships, and well-being. Masking is when we hide or suppress emotions, personality traits, behaviours, or symptoms from others.
In a media release, Marion Cooper, CMHA Manitoba and Winnipeg CEO, said “People often mask symptoms of mental illness, sometimes without even realizing it, as a way to cope. The leading reason people hide their symptoms is stigma, which continues to prevent many from seeking the support they need.”
Masking prevents people from forming authentic relationships and could even begin to affect how they see themselves. A 2022 survey from Mental Health Commission of Canada found that 72% of those with mental health or substance use disorders reported serious self-stigma, which had negative impacts on their self-perceptions, including self-esteem.
“Unmasking can help us form deeper connections and our boost self-esteem, which supports good mental health,” said Cooper. “Our vulnerability can inspire others to be open and honest about their mental health, creating a ripple effect that fosters greater understanding and empathy in communities.”
Creating a safe and compassionate space for real conversations about mental health is essential. It allows people to seek support without fear of shame or judgment, exactly when they need it most.
This year’s theme “Unmasking Mental Health” encourages people to unmask the truth about mental health, while breaking down barriers, challenging stigma, and supporting open conversations. To get involved, you can:
• Attend a CMHA Across Manitoba Mental Health Week event including courses and activities in Winnipeg, Selkirk, Portage la Prairie, Dauphin, Swan River, The Pas and Thompson. On May 8, join us for the launch of Love Notes—a mental health campaign, and in the evening attend a gala fundraiser Red Threads – Honouring Voices, Inspiring Change.
• Download the toolkit: Visit Mental Health Week 2025: Unmasking Mental Health for social media graphics and resources.
• Share the content and your support on social media using the hashtags #UnmaskingMentalHealth and #MentalHealthWeek.
• Start a conversation: By #UnmaskingMentalHealth through open and honest conversations we break down barriers so people can get the help they need when they need it.
• Donate to support CMHA mental health programs and services at Support Mental Health Across Manitoba – CMHA Manitoba and Winnipeg
• Connect. If you or someone you love is struggling, please contact CMHA.
If you are in crisis and need immediate support, call or text 9-8-8 for free, 24/7 crisis support.
