Brandon University has announced that the recent U SPORTS Men’s Volleyball National Championship, presented by Sunrise Credit Union, hosted at an electricity-filled, sold-out Healthy Living Centre, was not only a win on the court but an even bigger one for our community. While the moment truly felt like a million bucks, the event has firmly etched itself as one of the most successful national competitions ever staged in Brandon, injecting an incredible $1.05 million into the local economy.
This significant economic impact was calculated with the support of Brandon First, the city’s destination marketing organization, utilizing a tool available through Brandon University’s membership. The impressive figure underscores the immense power of Brandon Bobcat Athletics to unite Westman and generate substantial local spending. From sold-out accommodations and bustling restaurants to thriving local businesses, the benefits of hosting this championship were evident across the Wheat City and beyond, with our valued sponsors also sharing in this economic boost.
While the on-court victory was a moment of pure elation, culminating in the Brandon University Bobcats men’s volleyball team winning their first-ever U SPORTS National Championship title, it’s the lasting economic benefits that are a testament to the community’s engagement.
“This is a historic moment for Brandon University, for Bobcats Athletics, and for the City of Brandon,” said Russ Paddock, Athletic Director. “To win our first national men’s volleyball title is an incredible achievement in itself, but to see the financial impact it has made on our community is another big win for everyone involved” He added, “It’s a testament to our amazing student-athletes, our dedicated coaching staff, our tireless volunteers, and the unwavering support of the entire Brandon community.”
The Brandon University Bobcats thank our students, faculty, staff, alumni, sponsors, volunteers, and every single fan who made this championship an unforgettable success story. We know that Bobcats games are big draws in our community every weekend, and we look forward to keeping the ball rolling and welcoming everyone back for another exciting season. We are now 5-time National Champions, together.
(Article courtesy of Brandon University Athletics)
