A new marketing campaign from the Government of Manitoba will soon be underway, but it won’t be Manitobans that see it up close.
The provincial government launched a new campaign this week in Michigan, Minnesota, North Dakota and South Dakota to attract healthcare workers from those states. In a release today, Health, Seniors and Long-Term Care Minister Uzoma Asagwara said the campaign will try to entice them with, among other things, an “inclusive health-care environment”.
“Manitoba offers a health-care system that puts patients first, with no insurance battles and no profit-driven mandates – just real medicine in a system that values both caregivers and patients,” said Asagwara. “It is crucial for those who may be considering Manitoba as their place of practice to know that we are committed to providing evidence-based health care, whether it’s women’s health, gender-affirming care or public health leadership.”
Among other incentives, the campaign touts “inclusive communities that welcome diversity, equity and inclusion, good schools, strong social supports and comparable affordability with a high quality of life”.
