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Sunscreen Misinformation Is Getting More Likes On TikTok
Sunscreen misinformation is being spread on TikTok. Canadian researchers from the University of Alberta analyzed nearly one thousand of the most-viewed sunscreen videos on the platform. The videos promoting misinformation about sunscreen got more engagement on the platform, despite making up a fraction of the most popular posts on the topic. The study found that only six-percent of videos…the ones incorrectly claiming sunscreen is “toxic,” “causes cancer,” or “blocks your health” …are driving the highest numbers of likes, comments, and shares. Some of the videos even claim improperly that sunburns are not dangerous. Nearly half of all Americans scored a “C” or lower on the American Academy of Dermatology’s sun safety quiz, with 33-percent of Gen Z receiving a “D” or “F.”
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KC
