One of my favourite things to do in the summer is to lather up the sunscreen, grab my book and sit outside to read. For me I need a physical book. I just can’t focus with an ebook, and I’m not the only one.
With smartphones, tabletes and e-readers being massively adopted over the years, many have predicted that printed books would soon become a thing of the past, but that doesn’t seem to be the case.
According to data from Statista’s Advertising & Media Outlook it seems more people enjoy physically holding a book when they read. There’s just something about actually turning a page
Looking ahead in the forecast we’re going to be expecting some cool rainy days this long weekend. So when you bundle up for these days will you be picking up your eeader or an actual book?
